How To Know Whether To Use SEO Or PPC Services For Your NYC Website There are two main methods of driving traffic to a website: PPC (pay-per-click) advertising and SEO (search engine optimization). If you go for PPC programs such as Google AdWords, and Yahoo Search Marketing, you'll pay only for the actual visitors to [...]
What Is SEO And Why Would A Person Need It For Their Company In NYC? Search engine optimization, more commonly known as SEO, is the procedure whereby a website is optimized so that it performs more effectively in an organic search. Ranking highly for search terms, known as keywords, will increase the visibility of the [...]
New York SEO: A Guide To Google's Algorithms Every business would like their website to have as high a rank as possible in the Google search results. The higher your rank is the more traffic and sales conversions you can expect to receive. However, Google wants to return the most relevant websites when a search [...]
Conversion Strategies To Help NYC Sales Skyrocket An optimal script is one that feels conversational. The point is to avoid sounding like a pre-packaged recording. It is far better to have a friendly voice engage actively with the call recipient, thanking them for their feedback. Letting the customer feel they are an important part of [...]
Conversion Strategies To Help NYC Sales Skyrocket The total rate of conversion achieved by your business is a true barometer of health in a range of others areas of the enterprise, such as customer service, marketing, as well as product development and innovation. If conversion capabilities meet or even exceed company-wide objectives or industry benchmarks, [...]
4 Great SEO Tips For Keyword Research For Your Company Everyone knows how search engines work these days. Someone types in keywords, and the search engine finds websites based on various algorithms. The searcher may type in the keywords, but it's your job to ensure your website can gain the notice of the search engine. [...]
7 Deadly NYC Web Design Mistakes For every website, the conversion should definitely be the endgame. A website's basic purpose is to have its page convert into either a contact from a prospective client or a sale. I am confronted almost every day with websites that don't include ways for visitors to interact, with the [...]
After Penguin, Getting Anchor Text Right Is Key To Successful SEO Thanks to multiple Google algorithm updates commonly referred to as "Penguin updates", proper use of anchor text has never been more important. These updates have made it necessary to pay close attention to the frequency and position of anchor text to avoid over optimization [...]
Google Is Now Requesting Local Searchers Report Any Wrong Numbers They Find In New York City Google Searchers have now been given the ability to report wrong numbers when they come across business listings with local search or on Google Maps. Google has done this because many have reported to them that it's frustrating when [...]
Google Makes Sweeping Changes In Search And Paid Ad Security In just the last few days, Google has announced that it will be encrypting all searches including paid ads. Since the inception of AdWords, Google has provided a way for advertisers to search for keyword data through their tool and through third-party tools that access [...]
