Programmatic Marketing Explained P2
However, the opportunities prove much greater to you than just enjoying more ease and flexibility in ad buying. Since programmatic marketing involves bids arranged for each person accessing a site, individuals can get targeted more extensively than was previously possible. With the use of customer data, programmatic technology is able to identify the things that resonate with individuals so that they are each targeted on the sites they’re most likely to find engaging, but also at the times which they’re probably going to be engaging them.
The Effect Of Ad Blockers On Programmatic Advertising
Given how programmatic ads have advanced, a growing number of consumers are increasingly aware of how their personal data is used and are noticing how ads are practically following them around the internet. As such, ad blockers have gotten very popular in the last few years. The reasons why a consumer would use an ad blocker will vary, based on their own individual concerns but even what nation they live in. Given the growing worries about data security, marketers have to find ways to evolve their ways of advertising so they are more approachable. A number of publishers are now preventing users from even looking at their sites if they use an ad blocker. On the other hand, limiting how many retargeted ads happens in the first place can limit the sensation of being stalked, which might prove better at getting the trust of users and possibly erasing some of the negative stigmas that online ads currently suffer.
Programmatic Ad Spending Goes Global
Programmatic advertising’s growth has happened quickly, and it’s one reason why consumer data is so prized because it was anticipated to be more than half of non-search digital advertisement spending several years ago. Near the end of 2017, it was shown that advertisers had spent over 3 billion pounds on just programmatic trading alone. That almost a quarter more than 2016 expenditures in the same category. MarketingTech reports that programmatic spending is now roughly 80% of all UK digital advertisement spending. The World Federation of Advertisers put out a study showing that programmatic is also popular on the North American continent, with nearly a third of 2017 and 2018 digital budgets allocated to it. China and Latin America were regions not as inclined to lean into it, where only a fifth of digital spending was allocated to it. Do you have competition raking in all the dollars or local business just because yours isn’t the top dog in Google? Do you know the specific search terms that prospective consumers are typing in when looking for the very services or products that you offer? You need to get your hand on what we will tell you, and you need to do so promptly. If there could be a way to answer all your marketing issues that would dominate your niche or sector and bring you loads of high-caliber consumers that do business with you right away, wouldn’t you pounce on that opportunity? Is anything keeping you from doing this immediately? If that answer was something you could afford and based only on the revenue growth you get every month, then the only reason you would say no is if you weren’t interested in growing your business and enjoying a tremendous return on your investment.