SEO Risks You Should Take And Those That Should Be Avoided: Part Two
SEO Risks That Should Be Avoided
So now that you have a better understanding of which SEO risks are worth it to take, the following are SEO risks that most likely do more harm than good to your business:
1. Bad Doorway Pages (or doorway pages at all)
It is easy to make a bunch of doorway pages to target specific keyword groups and keywords. Reputable SEO professionals avoid using doorway pages since Google really dislikes them and will penalize websites using them.
The opinion Google has of these pages is good enough reason to avoid taking this specific risk.
The only time Google allows doorway pages to pass is when they offer valuable, unique and clear information and content to site visitors – so only when they act like regular content on a website.
There is no reason for bothering with them, so don’t take the risk. It isn’t worth it.
2. Disallowing Neutral Backlinks
It is important for your website to have good backlines and not bad ones. However about neutral ones that don’t hurt or help your website’s SEO and rankings?
Neutral backlinks might not provide your website with the boost in SEO that it needs, however, it also won’t subject your website to the potentially harsh penalties that Google inflicts at times.
In fact, with the Penguin update from Google, in regards to bad backlinks, the search engine realized that websites can’t always control all sites linking to theirs.
This has resulted in making it more difficult for a website to be punished for malicious backlinks by Google.
The only way that you can tell if your website’s backlinks are low-quality, spammy, or bad is if you notice that manual action has been taken by Google against your website.
If Google does not take any action against your website, then the backlinks are safe on your website, although they might not be high quality enough to give your website a boost in the search rankings.
Disavowing certain links is possible, however, you do need to be careful with this. If you try disavowing all of your neutral links, then you will risk potentially blocking websites that can give your rankings a boost.
3. Condensing or Deleting Entire Pages or Content
Deleting a page on your website might not seem like it’s a big deal, especially when it is for a service or product that your company is not offering any longer.
After a page has been deleted, all of the keywords that is used to rank for are then gone. This also happens to the page’s URL, which includes keywords for the page.
Rather than risk losing those rankings, you should consider keeping the page on your site even if you don’t offer the product for sale any longer. Just place a message on your web page and have the visitor redirected to a similar page with a current service or product.
If you are going to condense or merge two pages into a single one, be sure that 301 redirects are included on the URLs to ensure that you don’t lose all of the traffic and link juice.
4. Exact Match Keywords Used In Anchor Text
It might seem logical having your targeted keywords as your anchor text linking back to your website. You want your website ranking for that keyword phrase or keyword after all.
The practice was popular in the past with SEO professionals who had this same logic. Unfortunately “black hat” SEOs abused this practice by using an excessive number of keyword anchor texts with exact match keywords for linking to their sites – and these links didn’t come from high-quality websites.
Since that time, Google has really cracked down on the practice and punishes websites that overdo it. Don’t risk it. Find more natural ways of linking to your website and get a more varied backlink portfolio developed.
5. Making An Excessive Amount Of “Small SEO Changes To A Website
It can be a good idea to occasionally update your website’s content. Google actually does favor updated and fresh content.
However, changing the content constantly on your website, along with its look and feel, just for SEO purposes all of the time, will be noticed by both Google and your website visitors.
When you make changes too frequently or too many to your website, it can raise a red flag for Google and they may see your web pages as being suspicious and might penalize your website.
Your site visitors over time will also notice all of the changes (particularly since many of the changes were probably done for search engines rather than them). If that happens, they might find your website more difficult to navigate and to find it valuable. Some of your visitors might even start to be suspicious of your website.
Balancing the Risks and Rewards
For any business that wants to be successful, SEO is the key. There are many different risks related to SEO, with some of them being worth taking since they can provide a business with favorable results. There are risks that may hinder and harm the online presence and internet marketing strategy of a company.
Although SEO is risky, not doing any SEO whatsoever is the only thing that is even riskier for a business.