Building Cornerstone Content: Here’s The Best Keyword Approach
It’s now common knowledge that a great keyword approach is a vital part of New York Search Engine Optimization. This is simply due to the fact that your targeted customers use a combination of words and phrases, made up of these keywords, to search for enterprises like yours in Google.
When it comes to creating a connection between you and potential clients in search of your product offering, keywords can be considered to be the necessary building blocks, although in literal form. To put this into perspective, combining quality content with the right keywords can help propel your website to the first page of Search Engine Result Pages (SERPS).
Using Keyword Approach To Put Together Cornerstone Content
As simple as the concept might seem, the act of coming up with an effective keyword approach is quite complicated.
The keywords you intend to use should simultaneously achieve the following.
- Showcase the brand and what it aims to communicate
- Spur the interest of the target audience
- Improve your rankings in SERPs
Using obscure keywords will make it harder for people to find you; while using the most popular ones will leave you drowning in a sea of competitors. More importantly, the keywords you use need to connect with your business’s mission and the content on the pages on your website. This content should focus on communicating your services/what you offer consumers, as well as what you intend to rank for in Search Engine Result Pages.
- Pick keywords that relate to your industry.
- You need to focus on a number of different types when choosing keywords. Your thoughts should be guided by the following when writing articles or putting together pages for your site.
- General keywords relevant to the industry.
Product Or Service Focused Keywords
These should point out your area of specialization or the types of structures you design for instance.
Brand Oriented Keywords
These include recognized staff members, the name of the business, and even monumental projects are undertaken.
Keywords That Relate To Customers
Aimed to spur the interest of buyers such as recreational facilities, school districts, taxes and cost of living around the areas where you put up structures.
Keyword Relating To The Location
These are aimed at attracting the attention of potential clients who intend to hire a local architect or builder as they have already decided to build.
It’s apparent from the above that as a small business, getting into Google’s 1st-page rankings requires a lot of focused planning and effort. To achieve this goal, you will need to narrow your focus, and use the relevant keywords to attract the right traffic. It’s worth mentioning that only the keyword approach that is currently working in the industry you operate in can be considered to be effective. Furthermore, a strategy that may seem to be successful in a given industry may not be as effective, if at all, in another industry.
Contact us if you think you are ready to find out more about keyword approaches, and with it, boost your ranking on SERPs. On our part, we will help you get to the 1st page of Google by showing you how to identify and use the best keywords in building high-quality cornerstone content.
You’ll also learn how to maintain your high ranking as well.