At NYC SEO Authority we spend majority of your campaign budget on outreach. Which is still the most effective way to not only drive traffic to your website but shoot up in the organic results, and more importantly local results when targeting New York traffic. This is basically a three person job, one to research prospects, one to handle the actual interaction and develop a relationship with other website owners, and finally a kick ass content writer that is above and beyond the regular poorly written content we see out there. As each piece of content put out there is a lead generating machine for your company. So why would you want anything but engaging, qualifying, hand crafted messages floating around representing your company.