Learn The Risks You Can Take Or Should Avoid For New York SEO: Part One
Many in the business world seem to have difficulty recognizing the value that search engine optimization presents. There’s quite a bit of both information as well as misinformation out there regarding SEO, and that can make things harder on some folks. Those who are not familiar with SEO might not get their heads around the tactics that are involved, and that’s admittedly compounded by the fact that many SEO campaigns might need many months for their positive results to demonstrate the effectiveness of the strategy. Once they do though, they, of course, make substantial improvements in the exposure a business has online, as well as its revenue. Still, many businesses get leery of the idea of trying out something new and strange to them, and it is true that all business decisions carry an element of some risk with them. Some risks are avoidable, but others can wind up resulting in continuous growth. What needs to be asked is which particular SEO risks are good ideas and which of them need to be avoided.
Before covering all of that, however, you should know that there is one SEO risk a business can take that’s the worst possible move over any other. That’s not using SEO at all in the first place. Now that you know this, keep reading to learning the various SEO risks out there, and how they break down into acceptable risks and avoidable mistakes.
Search Engine Optimization Risks That You Should Consider Taking:
1) Making Changes, Small And Large, And Testing Them
The ultimate goal of search engine optimization is getting your website traffic, followed be transactions from that traffic. Neither will happen if no one ever comes to your website; though it might feel great to be ranking high for particular keywords, but what if nobody is actually using those links? There might be a variety of reasons behind this, and it can take a while to zoom in to the precise reason you’re not getting the expected performance levels that you want or need. Many times, A/B testing is the only way that you can get this done. You need to go through each element, one at a time, be it titles, content, meta descriptions, and more testing each of them against your new variations.
All of this is well and good, and maybe even obvious to some. So, what about all this is actually a risk? It’s probably going to involve trial and error in order to find the proper combination of wording and layout that comes up with the most traffic and transactions for your website. In this time, you’ll likely find combinations that don’t work out well at all, and as such, you might suffer temporary reductions in your traffic. This risk is definitely worth it though since you’ll eventually find the optimum results, from which you can focus on that particular element and drive home a lot more traffic and enjoy the better returns that are involved.
2) High-Caliber Backlinks: Get Them And Give Them
Why would any business put a link up to another company website when it means risking their own users leaving their site? Backlinks are the longstanding backbone of SEO, and most businesses like getting as many as they possibly can. They do help in establishing website authority and increasing rankings. However, it’s not just a matter of having more links than anyone else. There are times when you need to pay it forward or return the favor. So, while you might bleed a few online visitors to links you put up to other good sites, you’ll be telling Google that your own site is referencing established authority sites for your own. Just be mindful that you only link to high-caliber sites that are actually reputable. Sites which are known sources of malicious, spammy, and low-caliber links or content do get penalized by Google, so don’t be one, don’t point too many links to one, and don’t get many links from such a site.
3) Improve The URL Structure Of Your Site
In an ideal world, your main homepage URL is going to be short and sweet. In fact, it should just be the business name, like www.yourbusiness.com. It should be short and sweet, with a concision that is easily recalled by anyone who learns the name. You can have more specific content sporting targeted keywords on the subsequent pages. Even in these cases, it’s best to avoid URLs from getting out of control. If they get overly descriptive or too long, then search engines are going to truncate what’s displayed with (….) after a certain cut-off point. So, the time might come to alter a few of the URLs by overhauling your site structure. There is an inherent risk that any types of changes you make here will impact your rankings. When you alter older URLs and start doing 301 redirects of your traffic towards new ones, you’ll likely see a few dips in both rankings and traffic. However, when you do things right, you should wind up with a newly streamlined structure that does wonders for both online users and the search engines that they use.
4) Overhaul The Whole Website
From time to time, any website needs a redesign just to update it. This is always a risk, and it can be an expensive one. No matter how time-consuming it is though, you’ll eventually need to give it a fresh facelift. It could just be a matter of your old website looking outdated over time. It’s also possible that you had it well-optimized for the search engines, but you’ve discovered that human users have a hard time navigating it. There might be a number of reasons you should take a new look at the website and consider a reconstruction from the ground floor up. These kinds of changes are a lot like altering URL structures though since you might have changes to your rankings as Google goes through the process of re-evaluating your website. On top of that, you might even risk alienating consumers and users that got comfortable with how your website was. Typically, though, Google and most of your users will understand that any website needs to be overhauled periodically, which means your rankings are going to bounce back. You just need to be patient. What’s great is that your updated website is likely to bring in a lot of new clients on top of the ones that you retain.
5) Buying Available or Expired Domains
For various reasons, many website owners fail to renew their domains, which makes them available for purchase by others. Buying domains with history and then redirecting them towards your site is possibly a fast and simple way to boost the number of backlinks you have while also enjoying some extra link juice on top of it. This technique carries significant risks though, so only do it if you’re sure of what you’re doing. For example, the domains involved need to be actually related to the kind of business that you do. It needs to be legitimately professional because when domains still get traffic and rankings and send visitors through redirection to your site, nothing will infuriate them more than coming to a site that has nothing to do with their original search. Also, many expired domains were just stuffed with spammy links and content, which transfers to your site, risking ranking drops and even Google penalties. However, this particular tactic is very affordable and can potentially drive robust traffic to your site if you adhere to best practices.