Search engine optimization, more commonly known as SEO, is the procedure whereby a website is optimized so that it performs more effectively in an organic search. Ranking highly for search terms, known as keywords, will increase the visibility of the website and lead to an increased number of visitors to the website. In a more simplistic manner, SEO can help a person connect with others searching for a service or product and help turn these people into customers. As a company owner, you will need a business plan to promote the service and gain new clients; SEO should be part of the plan and this article will point out why. According to statistics, leads that are generated from search engine optimization close at an average of 15% which is approximately 12% greater than the conversion rate for outbound leads. Hubspot indicated in a recent survey that less than 10% of companies utilizing inbound marketing techniques with search engine optimization failed to see a return on investment. This means that SEO will work for 91% of all companies. The best way of gaining these leads and traffic for a company is via blogging. When the blog is correctly optimized, the SEO will ensure that the posts are found online and direct traffic to the posts. Search engine optimization is a very popular form of digital marketing that generates more leads and improves the conversion rates of business owners in the world. NYC SEO services offered by NYC SEO Authority will help grow your business. We offer a variety of digital marketing services such as online reputation management.
1. Identifying The Customer’s Search Terms
The first step to effective SEO strategies is to identify which terms are being used by people during their online searches. These terms are known as keywords and can be found using different software including the free and simple to use Google Keyword Planner. This helps one to find terms by merely entering the URL of a rival site into the landing page box.
2. Implementing The Keywords Into Your Website
When you have identified the keywords used by people to located services or products similar to yours, it is time to implement the terms on your website. Make sure that the keywords you are choosing are ones that are getting searched enough to bring you traffic as well. You do not want to pick a keyword or keyword phrase that barely gets searched.
3. Reviewing And Improving The On-Page SEO Elements
Content is a highly significant aspect of any website, but it is far from being the only on-page factor affecting how well the website performs. When developing a website or having one developed for you, it is recommended that you make the site easy to use and navigate for visitors. The site should present with a clear hierarchy and if there are multiple topics, it is essential that a suitable silo structure is maintained.
4. Spreading The Word Regarding The Website’s Content
Great web content is a vital element to building a strong website that converts; however, it is far from the only task you need to perform. Once a good website is built and filled with resources, you must tell people about the site!
5. Measuring The Results
The greatest aspect of inbound marketing and SEO is that you are able to track and refine the website development process. Various tools are available allowing you to ‘keep tabs’ on the website, traffic sources, and site user engagement. Two of the most commonly used programs are Google Webmaster Tools and Google Analytics. Both of these programs are offered by Google, are free of charge, and allow you to maintain an eye on the website with visitors.