Every business would like their website to have as high a rank as possible in the Google search results. The higher your rank is the more traffic and sales conversions you can expect to receive. However, Google wants to return the most relevant websites when a search is submitted by a user, which are those websites that meet the specific needs of the users based on what search was entered. So if you are currently struggling to rank your website at the top of Googles results for relevant searches, then it might be time for you to change your approach and learn how to use effective New York SEO. In recent years, a series of algorithm changes have been made by Google, with each one designed to make the results more relevant for users. This has resulted in the goalposts continuing to move for website owners that want to achieve and maintain high visibility in the search results. Although the Hummingbird, Panda, and Penguin updates have been widely discussed in the digital and SEO industries, they are still unknown or misunderstood by some. To help you with planning your SEO approach, we have compiled a quick round-up of the three major updates that Google has made to its algorithms since 2011 along with how they have impacted the ranking factors.
Panda was launched in 2011 to filter out low-quality platforms from high-quality websites, which was in line with Google’s goal to provide users with the most relevant search results only. Panda examines a website’s content to determine whether it meets a certain quality level and then ranks it according to the algorithm’s quality criteria. Some of the elements of a website that might be deemed to be of ‘low quality’ include content that does not provide value to users and duplicate content. The Panda update was the first major change made by Google to more accurately display value content for users and to filter out lesser quality content.
Released in 2012, the goal of Penguin was to examine a website’s links. Getting high authority websites to link to your site is an excellent way to improve your rankings since Google considers your site to provide important information since other reputable websites have placed their trust in yours. Purchasing links, or having high numbers of low-quality source links pointing to your website is not looked on favorably by Google and can result in rankings being restricted or your website being penalized.
Unlike Penguin or Panda, Hummingbird wasn’t just an algorithm change; it completely reworked Google’s indexing methods and overarching algorithm. It still uses Penguin and Panda, but at the time it was implemented in August 2013, it changed’s Google’s approach completely in terms of how it ranked websites. Google introduced Hummingbird to help it better understand the queries from users, which was once again in line with its approach to catering better to the individuals of searchers looking for specific content. The changed appeared to understand what a searcher might mean when using certain keywords, and returning results that Google think are most relevant. Content that is believed to answer the queries, instead of content that just tries to rank for certain keywords, is most likely to be viewed favorably in these instances by the search engines.