Start A Company Blog Today To Enhance Your Brand Awareness Tomorrow
Building your brand may not seem an easy thing to achieve as there is a lot of work you need to do just to keep the business running. Also, you want to get the most out of your marketing dollars. However, adding a company blog to your website can help you a lot regarding brand awareness.
One of the most powerful tools to build your brand is a company blog. A website is important for establishing your online identity but you need something else to attract visitors. A company blog allows you to attract people as it becomes a communication channel that allows you to communicate directly with your clients. It allows for ongoing conversations with your clients. If you are still not convinced, here are seven major benefits of adding a company blog to your website.
1. More Traffic to Your Website
If your business website is like other business websites, it means that the content on your website is mostly static. The static content makes total sense as the core information about your business remains the same. However, every blog post on your new company blog is new content for the search engines which acts as another way for people to find your company’s website. Therefore, regularly publishing high-quality content on your company blog will help in increasing traffic to your website.
2. Targeted Leads
It is true that your company blog is not the right place to sell your products as it is meant to be more of a way to connect with the clients but you can generate a whole lot of leads by adding a properly placed call to action on each of the blog post. You will generate a lot of leads by regularly offering high-quality content on topics of interest to your target audience.
Properly designed and placed call-to-action will motivate the visitors to engage with your company. There are several things you can use for your call-to-action prompt such as a free webinar, a free e-book or a way to get in touch with you. With proper planning, the company blog will become a great lead generation tool for your sales team.
3. Become an Authority
Another advantage of consistently publishing high-quality content on your company blog will help you establish as an authority in the industry as well as to your clients. Your company blog should be seen as an opportunity to provide polite and informative answers to frequently asked questions by your target audience and existing clients. When you continue to publish high-quality content over time, it will establish you as an authority in your field and will become a leader traction magnet for your business.
4. Boost to Social Media
One of the foundations of a successful social media marketing strategy is sharing high-quality content on a regular basis. In addition to various other sources, you can also share high-quality content on a regular basis from your company blog. Do not forget that every single blog post on your company blog also brings back more targeted readers to your website when it’s shared on social media. High-quality content on the company blog attracts more shares on social media which in turn generate more visitors to your website.
5. Opportunity to Connect with the Customers
It’s difficult in a business to have that human touch with your customers but a company blog offers you that opportunity to touch the hearts of your clients, make them laugh and engage their minds. It allows you to address certain issues that your clients might be concerned about. It also gives you an opportunity to give insights into the company culture and values. In simple terms, it gives a voice and a personality to your business and makes you seem more approachable.
6. Developing Long-Term Relationships with Clients and Community
With the regular publishing of high-quality content, your clients will look to you as one of the leaders in your industry. It will help you in facilitating conversations and allow you to give an opportunity to your clients to participate in the conversation. Make sure you check the comments posted on your blog and reply to them. You should use the company blog to get to know your clients and let them connect with the brand.
7. Understand the Target Audience
The modern analytics package on the blog will allow you to understand the interests of your visitors. It allows you to track your readers, find popular topics on the blog, click-through as well as shares and comments. This data can be used for finding out the topics that attract your audience. You may use this to plan future blog topics as well as to take marketing decisions.
While there are a number of benefits of having a company blog but you should not forget that it is a way for you to connect with your clients. A blog is not just another way to advertise your products and services. Keep in mind that your visitors do not visit your company blog to read sales literature. You need to give them something interesting, funny, and something valuable in order to make them come back for more.
One Blog at a Time
Brand awareness forms an important part of overall long-term marketing strategy for your business and one of the best tools that you can use to raise your brand awareness is a company blog. You should not miss this opportunity to connect with the targeted audience. So, think hard and start a company blog today.
SEO Authority is your go-to resource for New York City Internet marketing, branding, and high-quality content. Give us a call today to start your own company blog or to know more about digital marketing.