An Introduction to SEO in New York
Search engine optimisation or SEO is an important part of internet marketing. In the simplest terms, SEO in New York is adjusting your website so that it appears higher in the list of search results when someone searches for a product like the one you sell. This is extremely important for competitive businesses, and companies that specialize in SEO have become mainstream in the industry.
An internet presence enhances a firm’s international strategic orientation and forms a core part of any marketing campaign. Many businesses are operating entirely from the internet, without any traditional brick and mortar store. This makes understanding website ranking all the more important.
Websites are ranked according to how search engine algorithms assign them a value. Having the highest value, and thus the top position in a search can have a significant effect on the success of a business. Search engine companies consider their algorithms to be highly confidential. If it became known to the public, the potential for abuse would be extraordinary.
SEO has virtually become a science to website marketers. In the 1990s, website rankings could be easily manipulated. This led to major abuse by marketers, but search engines responded by developing algorithms that filtered potentially junk websites. One of the ways they measured a website’s value was by tracking the incoming links from other sites. Many links from popular sites meant that a site had more value than one with fewer links, but marketers soon figured out how to abuse this as well. Then, search engines introduced the concept of authority: links from well-known and long-established sites carried more weight than links from popular sites. This went a long way towards preventing search engine abuse and this system is still in use today.
Marketers who want to enhance their websites should look at a few of the common areas that search engines use to determine a site’s value. Rich information is important, along with relevant keywords that you want your site to be associated with. Keywords are the words that a customer is likely to type into a search engine when they are looking for something. You want to try and add some of these words to the text on your website. The density of keywords is also important, too many and the site will look like spam, too few and the site may not be associated with them. Finding the right mix is an art.
Keyword phrases are also important. These are phrases are made up of two or three keywords that narrow down the subject of your website and further demonstrate authority on the subject. For example, if the site is about bicycles, the main keyword is bicycles and some keyword phrases may be “bicycle tires,” “mountain bike saddlebags” or “bicycle pump.” Generally, the more specific the phrase the better.
SEO is an ongoing process that must be re-evaluated on a regular basis. Search engines are constantly updating their algorithms and marketers have to pay attention in order to keep up.