Understanding Lead Generation For Construction Contractors
To maintain a consistent flow of clients, it’s important to set up a lead generation strategy.
Establishing a network of referrals is nice but it has to work in sync with a proper lead generation funnel. Construction contractors are reliant on maintaining visibility and establishing a positive reputation. If done properly, this can yield a surge of new high-paying clients.
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Benefits of Lead Generation for Construction Contractors
It all begins with the ability to reach more people in a short period of time. Traditional marketing doesn’t provide the same leverage like Internet marketing does. It’s important to produce strong leads and not waste time or resources on something inefficient. Internet marketing ensures the leads are interested and willing to spend money.
A thorough lead generation strategy can push your business in front of top-tier prospects. It acts as a filter and promotes access to qualified leads.
Generating Leads For Construction Contractors
It’s important to recognize the value of lead generation for construction contractors but it’s essential to have a proper strategy in place. Here’s a peek into the world of lead generation strategies all construction contractors can employ for maximum results.
Content is defined as content published on your site (i.e. blog posts, infographics, online guides, videos).
Being able to relay appropriate information in the construction industry to your readers is a wonderful way of acquiring new leads. Construction contractors can use their knowledge to tap into the market and help people with their expertise. This builds trust and establishes new relationships.
Let’s imagine someone goes ahead and searches for a construction contractor, they may come across a useful post on your company’s website. This will help them establish a positive bond with the website and remember it when they require work around the property.
This connection is hard to beat and it’s important to push for it as a construction contractor. It often guarantees the next project is yours with the client.
Some construction contractors use the content as a small pathway to redirect visitors towards an email list. This can be a wonderful way of maintaining the connection that’s been built between both parties. It can make it easier for readers to follow through with their interest and sign up with your company.
What do you do after the funnel is set and you’ve accumulated email addresses?
It’s time to work on connecting with these prospects to build or cultivate the relationship. You will be able to send a simple welcome email to introduce yourself and get things started appropriately. It can include another useful piece related to the industry as a “freebie” to spark their interest again.
Over time, you can continue to follow up with the help of tailored content. You will pay attention to what they download (guide, video, infographic) and send something similar to maintain their interest. It’s a great way to encourage a prospect into learning more about you, your services, and what the company stands for.
As a company, email marketing is a neat way of letting prospects know about your promotional offers. It can get them to sign up immediately and they’ll want to take action. It could be something as straightforward as a free consultation limited to the company’s email subscribers.
This is a way of rewarding their bond with the company via the email list. You could even take it a step further with a built-in referral program to spread the word.
SEO or Search Engine Optimization is built on the premise of ranking for specific keywords in major search engines.
Whenever a lead goes online to search for “construction contractors” in your region, the first company popping up should be yours. This is how you’ll generate a higher amount of quality leads that are ready to spend money.
A great stepping stone is to claim your Google My Business listing. Set up the profile (i.e. business hours, location, phone number) so people can contact you easily. This will help the company show up immediately. It’s also smart to include photos along with your listing and reply to all reviews.
This is a neat way of maximizing your local reach and becoming the go-to company in your area. If necessary, you’re able to speak with influencers in the area and see if they’ll link to your company blog.
PPC or Pay Per Click advertising is reliant on bidding for ad placements.
Instead of ranking for keywords, you simply buy them for a set amount of leads or searches. This is all about paying a fair rate while still getting value for each lead coming through to your site. This is quicker for those who don’t want to wait to rank.
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