The Success Of A Website Is Measured In Conversions
Many advertisers and internet marketers use the number of visitors or page views to measure the success of a website. However, the naked truth is that a successful website is rather about conversions. If you attract thousands of visitors per month, but you only get one conversion, your website will surely be less successful than a website that attracts 100 visitors per month but converts 20% of them into paying customers. The success of a website is always a matter of conversions, hence the need for attracting high quality leads rather than general traffic. If for instance, your offer is aimed at people in New York, you may want to cooperate with one of the best agencies doing website SEO in New York, as they are experts in this local market, so they know what kind of keywords would provide you the best value for money.
A good search engine optimization marketing strategy should focus on attracting quality traffic to your website, in order to increase the conversion rates and the sales volumes. The conversion rate is the percentage of all visitors that make a purchase on your website. According to various statistics, anything between 2% and 5% can be considered a good conversion rate. This figure also depends on the industry and on the price of your products or services.
How To Increase Conversion Rates?
All sales or conversions are done in two stages.
1. Get qualified traffic. If you attract people who are already interested in your products or services, and who are ready to make a purchase, you’ll have an easier time at turning them into paying customers.
2. Close the sale. This second part happens on your website. You need to craft your copy and to choose your graphics in a way meant to maximize conversions. The user should see at a glance what has to be done for making a purchase.
Choose your keywords very carefully. What kind of words would your best potential clients type into Google’s search box? You have to be on top of search engines, but for what keywords? If you invest time and money into raking for broad search terms, you’ll probably end up in disappointment, as these keywords are usually very difficult to rank for. In addition, their conversion rates are poor.
For instance, if you sell French Bulldogs to New York residents, you shouldn’t focus your SEO efforts to rank for “dogs”. People may be using this broad term when looking for information to use in their school paper. They may also use it to find images of dogs or blogs written by dog lovers. By targeting search terms like “French Bulldog puppies in New York”, you’ll manage to get on top of the SERPs much faster, and your website visitors will be already looking to buy a French Bulldog puppy.
Craft your titles and descriptions very carefully. This is the information that shows up in the search results pages, so it works like a kind of ad for your website. It has to describe your products or service in an accurate manner, while also enticing search engine users to click on it to get to your website.
The next time you’ll be tempted to seek for as many website visitors as possible, stop and think about their potential conversion rates.