Advanced Dos And Don’ts For Social Media Sharing
Using social media outlets to link and share your content is an important part of your online marketing strategy, but it needs to be done right. You can start to get an idea of the useful way to do it based on the infographic presented above. Whatever sort of social content you create – articles appearing on your own site, guest posts on different blogs, promotional videos, shared content, and so on – you need to leverage your social channels to share it. Below you’ll find some solid advice on optimizing your content for greater social media attention. Make sure that all aspects of your marketing effort are equally effective; check out our information on the sort of website optimization New York businesses need. If you’re looking to expand your content efforts in a new direction, consider producing a video. We have a full guide to video marketing available here.
Linking Social Content The Right Way
Let me just start out by saying your default platform for social promotion should probably be Facebook. Your first major decision is whether you want to post your content directly to social media (e.g. a Facebook post) or host the content on a website and then share links to it. These are both valid options. If you choose to use the first option, you can use Facebook SDK Embed tools to put your post onto your website. This way of posting ties into Google Analytics and uses tracking pixels to gather data on your content’s performance.
For the best results, you need to link to your content from indirect sources. An indirect page is one that addresses similar topics as your content but isn’t owned by you. When you share important information about your business (e.g. videos, press releases, articles), you should spread around links to that information in other places (both websites and social media platforms) where it’s relevant. Your direct web page needs to be linked up to these indirect mentions to make all of your content sharing work together. As long as your shared post includes a link to the original content (on your own website or social platform), you’ll be fine. Don’t worry if this sounds overwhelming at first; I swear it’s less confusing that it initially seems.
Moving on down the graphic, you’ll see that the middle section is primarily devoted to content duplication. This is pretty straightforward: It just means that one new piece of content should get used across all of your social platforms. If you make a post on Facebook, the same content should also appear on your Twitter, Pinterest, LinekdIn, Youtube, and other accounts to utilize all forms of social media marketing. It’s easy to link your social platforms together so this is all handled automatically. (You can check out our guide to linking up your social platforms here.)
The final part of the graphic is about sharing content that’s been created by others. If for instance, a news outlet has a report about something your business is doing, you’ll want to use that content yourself. It’s important to include links to that content which respect its authorship and utilizes its author’s original social post. This is what’s meant by “direct” social sharing. If the piece you’re sharing comes from a website, simply make sure that your social post includes a link to the page where it appears.
Social Content Linking Mistakes
Whenever you share content via social media sites, it needs to include links to your relevant social media accounts, your website, or both. Note that you can’t fill up your social feeds with trivial content and expect to engage with customers that way. See this example for a perfect illustration of what not to do.
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