Find Out What Is Keeping Your Website From Ranking High On Google
15 Determining Factors For Why You Are Not Ranking
1. Poor Keyword Choices
Anytime I hear about someone whose website isn’t ranking as well in Google as they would like, I begin by taking a closer look at the keywords that they have chosen. In many cases, their targeted keywords are far too competitive for them to ever stand a chance of ranking for them. Typically, this is because they are using top-level keywords rather than focusing on longtail keywords.
If you are in the process of launching a new site, any New York digital marketing agency would most likely recommend including relevant longtail keywords in your content. Although these types of keywords may not get as much traffic as more competitive keywords, they are usually much easier to rank for. Over time, as you start building authority for your website, it will become easier and easier to rank for higher traffic keywords.
2. Failing To Implement On-Site SEO
Oftentimes, when it comes to SEO, people focus all of their attention on trying to get links to their site. In fact, however, there are a lot of ways that you can optimize your site using on-site SEO. Ideally, your on-site optimization should be completed before you start trying to solicit incoming links.
The structure of the site itself is an important part of the optimization process. Your internal pages should be linked together in a way that is logical and relevant. This can help each of your pages become more authoritative, giving your entire site a boost. Internal linking and other on-site optimization techniques can also make it easier to rank even if you don’t have a lot of incoming links.
3. Using The Same Content In More Than One Place On Your Site
Search engines frown on duplicate content. Unfortunately, many businesses fall into the trap of duplicating the descriptions of their products or services on a lot of different pages on their website. For instance, I have seen service businesses that have set up a different page for every city in their service area. All of these pages contain the same text with the only difference being the name of the city. This can result in a duplicate content penalty.
In these cases, it is usually better to get rid of the description pages altogether rather than having them remain published with duplicate content. Of course, the ideal option would be to rewrite the content of each of the pages to make it unique. If that isn’t feasible, however, it is typically best to take it down. Site owners should also check their META data to make sure that it is not duplicated across multiple pages, as well.
4. Diluting Keywords
Another mistake that people frequently make is creating a separate page for every keyword on their list – even if those keywords are extremely similar to one another. A much better option is to create a single page that includes all of the closely-related variations of the same keyword that you want to target.
For instance, if you are selling cat beds, you could create a single page that included the keywords “buy cat beds”, “compare cat beds”, and “best cat beds” rather than creating individual pages for each keyword. This will usually give you the biggest boost in terms of SEO.
5. Failing To Provide A Good Experience For Users
One of the ways that Google evaluates the quality of a website is by examining the behavior of users after they land on the site. For instance, if people land on the site and immediately click away, it could indicate that the quality of the content isn’t as high as it should be. That means that you need to focus on giving your users the best experience possible, trying to get them to spend time on your site visiting multiple pages.
If you find that users are leaving the minute that they land on your site, you should reevaluate your content to make sure that it is meeting the needs of your visitors. If your users aren’t finding what they want on your site, it will be an uphill battle for you to achieve a top ranking.
Some of the factors that you should check if you have a high bounce rate on your site include the quality of your content, the number of broken links that you have on your site, and the types of advertising that you are displaying.
6. Publishing Low-Quality Content
The days of being able to get a website to rank well with low-quality content are over. If you want to be competitive today, you need to create the highest-quality content that you can.
Your site should contain as much useful information as possible. After all, the goal is to keep users on your website as long as you possibly can. The best way to do this is by providing them with content that they find valuable. Creating amazing content also makes it easier to get people to link to your website and to get people to share your content through social media.
7. Failing To Use Social Media
There is a common misconception that social media doesn’t play a key role in search engine optimization. In fact, however, it can have an impact on your rankings.
Search engines take into account what they call “social signals” when deciding how popular your website is. The more people are talking about your business on social media and the more followers you have, the more likely the search engines are to view your website favorably.
8. Not Doing Enough To Build Your Brand
If your website is the only place that the search engines ever see your brand, it doesn’t give your company a lot of credibilities. On the other hand, if they see mentions of your brand across multiple platforms, it suddenly makes it seem like people are talking about your company. This, in turn, lends it credibility, helping to boost your website’s search engine position.
You can start spreading the word about your brand by publishing content on a variety of different platforms. You can even repurpose your existing content, turning it into PDFs, videos, or other types of content to start spreading your brand far and wide.
For more information on services from the best New York digital marketing agency, make sure to check our website. For Part II of this blog click here. If you need immediate assistance please call us at (347) 352-4046
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