Programmatic Marketing Explained P1 Programmatic marketing is widely touted to be digital advertising's future. But how is it defined and what opportunities does it offer? Programmatic marketing is viewed as the future of online advertising, with Google targeting 60% of total digital advertising budgets being spent next year on Programmatic. Forrester reports that over the next [...]

Programmatic Marketing Explained P2 However, the opportunities prove much greater to you than just enjoying more ease and flexibility in ad buying. Since programmatic marketing involves bids arranged for each person accessing a site, individuals can get targeted more extensively than was previously possible. With the use of customer data, programmatic technology is able to identify [...]