Does your website suffer from a high bounce rate? Studies show that most sites have a 30% to 5o% bounce rate. While there are always exceptions, a bounce rate greater than 50% usually indicates a poor user experience (UX), which can hurt your site's search rankings. Bounce Rate Explained Bounce rate is the percentage of [...]
Essential SEO Tips for Website Optimization Would you open any kind of a store in the middle of nowhere on a street that has been forgotten? The answer would be no! You would want to find an optimal location. Similarly, a website that has not been optimized is that shop in the middle of nowhere. [...]
Essential Content Management And SEO Tips In order to have a successful SEO campaign, there are many different pieces that need to work together. They include your target audience, social media and blog posts, keyword research and website. However, ultimately it is all about your content. Do you have content that tells your story in [...]
Tips For Using Social Media If you're a business or website owner based in New York, or elsewhere, then social media should be part of every search engine optimization strategy. Social media usage has grown in popularity and Google and other search engines don't ignore social media. This means that the popularity of your site [...]
How To Get Local Ratings & Reviews If you are a prominent New York business owner, you should make it a point to get more reviews from your customers. The ratings or reviews help Google and other search engines determine the value of your business for their users. If you have a decent number of [...]
Content And Links: It Absolutely Takes A Village The Who and The Why First of all, when considering a link campaign, there are a few things that need to be considered. PR: They are typically good at talking about businesses, as well as teaching how to pitch an idea. What I have also discovered is that [...]
5 Must-Dos For SEO Beginners Although it is possible that you may disagree, but I see SEO as both art and science. You must be creative in the approaches that you take in order to please the search engines, outsmart your competitors, all the while applying solid research based upon data from analytics. In order [...]
If you're a small business owner focused on growing your company via content marketing, it is imperative you take a strategic approach to customer acquisition. It's not enough to create content in the hopes of attracting new customers to your business, you need to develop a strategy that allows your company to truly profit from [...]
You've realized the enormous business benefits of blogging. You've started posting content on a regular basis but have yet to see a huge increase in your site's visitor numbers. Before you throw in the proverbial towel, take a moment and revisit your blogging strategy (you do have a blogging strategy, right?). There are simple adjustments [...]
When the Internet first came along, many business owners were slow to see its commercial enterprise. Back then, it was easy to dismiss the web as a playground for geeks and computer nerds, but a few smart business people understood just what that playground would soon become. Those forward-looking business owners jumped on board fast, [...]
